This week, two of the Swicegood Group team ladies made their way to Bloomington, Indiana to Indiana University to sharpen their iron; and where iron sharpens iron you see the sparks of enlightenment that the National Auctioneers Association offers. CAI 2020 have a strong group of ladies who are taking this age-old industry into a new generation. For a week, CAI 2020 class, has been taught by some of the industry’s best. The program takes good auctioneers and makes them great!
Elizabeth Swicegood and Ashton Burton with The Swicegood Group, Inc., were selected among approximately 50 other candidates to attend The National Auctioneers Assoication's coveted three year program CAI, Certified Auctioneers Institute. This intense program brings together a "think-tank" of auction professionals from across the nation to Indiana University where students will be immersed in best practices, new innovations and contemporary business ideas.
We use merisms often in sales, auctions and marketing. According to Wikipedia "Lock, stock, and barrel is a merism (figure of speech) used predominantly in the United Kingdom and North America, meaning 'all', 'total', 'everything'. The effective portions of a gun (or more specifically a musket) are the lock (used to hold ready the sparking mechanism), the stock (the portion held), and the barrel (the aiming guide and conveyor for the explosive-driven projectile). Collectively they are the whole weapon, and therefore everything."